Top 5 Beauty Retail iOS Apps in Nigeria Q2 2023

During the second quarter of 2023, the top 5 beauty retail iOS applications in Nigeria showed varied performance in terms of weekly downloads and active user engagement. Below, we delve into the trends observed for each app. This data comes from Sensor Tower, where more in-depth insights can be found.

Fragrances.com.ng saw a dynamic trend in its weekly downloads. Starting off with 13 downloads at the end of March, the app experienced a peak of 53 downloads in mid-April. However, it faced fluctuations thereafter, ending June with 15 downloads.

Nykaa – Makeup/Beauty Shopping started Q2 with no downloads but quickly gained traction with a peak of 36 downloads in early May. The app’s weekly active users consistently hovered around the 150-190 range, peaking at 194 in early May and maintaining a steady presence through the quarter.

StyleKorean exhibited a less stable download pattern. It began with 23 downloads at the end of March, fluctuating throughout the quarter, and reaching a high of 28 downloads in mid-April. The app ended June with a modest 4 downloads.

7/24 Perfumes Shopping App experienced a significant increase in downloads in early May, peaking at 32 downloads. However, this was followed by a decline, with the app seeing just 4 downloads by the end of June.

العربية للعود | Arabian Oud had a varied download trend, starting Q2 with 6 downloads and experiencing a peak of 34 downloads in mid-April. The app's downloads fluctuated significantly, ending the quarter with 12 downloads. Active user data shows a brief spike to 21 users in mid-April, but no further data was recorded for the rest of the quarter.

Overall, these top beauty retail apps demonstrated diverse trends in downloads and active user engagement throughout Q2 2023 in Nigeria. For more detailed insights, visit Sensor Tower.